Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Age Generations > Gen Z Skewing Movies and TV Shows
Reach TV households likely watching Gen Z-skewing TV shows and movies.
What's included?

The Summer I Turned Pretty, Outer Banks, Normal People, Euphoria, Stranger Things, WandaVision, Rick and Morty, Cruel Summer, Inventing Anna, Emily in Paris, Selling Sunset, Heartstopper, You, Queer Eye, RuPaul's Drag Race, Grey's Anatomy, Bridgerton, Generation (Genera+ion), Genera+ion, The Sex Lives of College Girls, Sex Education, On My Block, Atypical, Atypical, Elite, All American, All American, Abbott Elementary, Abbott Elementary, Good Trouble, Chilling Adventures of Sabrina, Dear White People, Wednesday, Cobra Kai, Never Have I Ever, Below Deck, Riverdale, The Vampire Diaries, Bob's Burgers, The Kardashians, The White Lotus, Love, Victor, The D'amelio Show, Daisy Jones & The Six, The Mandalorian, Queen Charlotte: A Bridgerton Story, XO, Kitty, House of the Dragon, The Idol, The Idol

Demographics
Data Segment
-
27.4M
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Viewing Behavior > Cord Cutters
Reach TV households that likely do not have a cable television subscription.
What's included?

Viewing Behavior
CTV PMP
$25
19.3M
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TV Language > Hispanic-Spanish TV (ex. Univision, Telemundo, UniMas)
Reach TV households that have likely watched Spanish-speaking TV shows and movies (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)
What's included?

Univision (Network), Telemundo (Network), ESPN Deportes (Network), Azteca (Network), UniMas (Network), Tr3s (Network), Galavision (Network), Estrella TV (Network),

Film & TV Genres
CTV PMP
$25
19.6M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > College Football TV Viewers
Reach TV households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories
What's included?

Sports TV Enthusiasts
CTV PMP
$25
40M
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Viewing Behavior > Light TV Viewers
Reach TV households that likely fall under the bottom quintile of TV consumption.
What's included?

Viewing Behavior
CTV PMP
$25
39.9M
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Sports TV Enthusiasts
Reach TV households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.)
What's included?

Sports TV Enthusiasts
CTV PMP
$25
62M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA)
Reach TV households that have likely watched football programming (NFL, NCAA, etc.)
What's included?

Sports TV Enthusiasts
CTV PMP
$25
46.4M
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Viewing Behavior > Heavy TV Viewers
Reach TV households that likely fall under the top quintile of TV consumption.
What's included?

Viewing Behavior
CTV PMP
$25
22.4M
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Viewing Behavior > OTT Streamers
Reach TV households that likely stream content via apps, like YouTube, Netflix, Amazon Prime, Disney+, Paramount+, Hulu, MAX, etc.
What's included?

Viewing Behavior
CTV PMP
$25
26.8M
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TV Tentpole > Christmas TV Specials
Reach TV households that have likely watched the Christmas TV Specials
What's included?

Elf, Rudolph the Red-Nosed Reindeer, Dr. Seuss' How the Grinch Stole Christmas, Royal Christmas, Home Alone, A Christmas Story, The Nightmare Before Christmas, Frosty the Snowman, A Nashville Christmas Carol, Tyler Perry's A Madea Christmas, National Lampoon's Christmas Vacation, A Christmas Detour, Dolly Parton’s Christmas on the Square, Shrek the Halls, Christmas Town, Christmas with the Kranks, The Polar Express, Scrooged, Outnumbered Christmas Special,

TV Tentpole
CTV PMP
$25
44.5M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Heavy TV Viewers of Football
Reach TV households that have likely heavily watched football programming (NFL, NCAA, etc.)
What's included?

Sports TV Enthusiasts
CTV PMP
$25
28.6M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > College Basketball TV Viewers
Reach TV households that have likely watched college basketball shows
What's included?

Sports TV Enthusiasts
CTV PMP
$25
12.1M
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Viewing Behavior > Cable Subscribers
Reach TV households that likely do have a cable television subscription.
What's included?

Viewing Behavior
CTV PMP
$25
55.5M
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Sports TV Enthusiasts > Soccer TV Viewers
Reach TV households that have likely watched Soccer matches, pre and post reporting or analysis, and feature television shows
What's included?

Sports TV Enthusiasts
CTV PMP
$25
23.2M
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Sports TV Enthusiasts > Golf TV Viewers
Reach TV households that have likely watched televised golf, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
CTV PMP
$25
31.6M
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Film and TV Genres > Drama/Scripted TV Shows > Crime Drama
Reach TV households that have likely watched crime dramas.
What's included?

Law & Order,Special Victims Unit,Impeachment,American Crime Story,NCIS,Chicago P.D.,NCIS Los Angeles,NCIS New Orleans,Top Boy,Blue Bloods,S.W.A.T.,Forensic Files,Castle,Criminal Minds,Law & Order,Hawaii Five-0,Undercover,Bull,48 Hours,The Equalizer,Monk,FBI,The First 48,Judge Mathis,9-1-1: Lone Star,Hot Bench,FBI Most Wanted,NCIS Hawaii,Law & Order: Organized Crime,FBI International,911,The Sinner,Deadwind,

Film & TV Genres
CTV PMP
$25
48M
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Film and TV Genres > Reality TV Addicts
Reach TV households that have likely watched reality TV shows.
What's included?

Judge Judy,American Ninja Warrior,Shark Tank,Wipeout,Forensic Files,The People's Court,Pawn Stars,America's Funniest Home Videos,Impractical Jokers,America's Got Talent,American Idol,The First 48,The Voice,Love It or List It,Judge Mathis,Judy Justice,The Incredible Dr. Pol,Hot Bench,Dancing with the Stars,Bar Rescue,Home Town,House Hunters,Mayday: Air Disaster,Chopped,American Pickers,The Masked Singer,My Lottery Dream Home,Divorce Court,The Bachelorette,Beat Bobby Flay,

Film & TV Genres
CTV PMP
$25
38.2M
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Active Console Gamers (Xbox, Playstation, Nintendo Switch)
Reach households that have likely played action-style video games
What's included?

Video Gamers
CTV PMP
$25
22.4M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA)
Reach TV households that have likely watched basketball shows (NBA, NCAA, etc.)
What's included?

Sports TV Enthusiasts
CTV PMP
$25
28.5M
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Film and TV Genres > Horror TV Shows
Reach TV households that have likely watched horror shows (Walking Dead, The Last of Us, American Horror Story, etc.).
What's included?

Walking Dead, American Horror Story, Cabin Fever, The Returned, From Dusk Till Dawn, The Walking Dead, The Twilight Zone, Yellowjackets, Hannibal, Ghost Adventures, Stranger Things, The Haunting of Hill House, Lovecraft Country, Bates Motel, Supernatural, Fear of the Walking Dead, A Haunting,

Film & TV Genres
CTV PMP
$25
25.3M
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Film and TV Genres > Food and Cooking Shows
Reach TV households that have likely watched food-based TV shows.
What's included?

Food Network, Cooking Channel (Network), Beat Bobby Flay, Man Fire Food, Top Chef, Chopped, Masterchef USA, Guy's Grocery Games, Iron Chef America, Carnival Eats, Next Level Chef, Selena + Chef, Cheap Eats, Hell's Kitchen, Unique Sweets, Diners, Drive-Ins and Dives, The Good Dish, Masterchef Junior, Next Level Chef, Man v Food,

Film & TV Genres
CTV PMP
$25
44.9M
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Politics > Conservative Affinity TV News
Reach TV households that have likely watched TV networks most trusted by conservatives (Fox News, etc.)
What's included?

Politics
CTV PMP
$25
34M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB)
Reach TV households that have likely watched televised baseball matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
CTV PMP
$25
39.7M
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Viewing Behavior > Binge TV Viewers
Reach TV households that have likely watched 3 or more episodes of a show in one sitting.
What's included?

Viewing Behavior
CTV PMP
$25
46.3M
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Film and TV Genres > Home Improvement TV Shows
Reach TV households that have likely watched home improvement TV shows and networks.
What's included?

Magnolia Network (formerly DIY), Home & Garden Television (HGTV), Love It or List It,Bar Rescue,Home Town,House Hunters,American Pickers,My Lottery Dream Home,Fixer to Fabulous,Flip or Flop,Property Brothers: Forever Home,Good Bones,House Hunters International,

Film & TV Genres
CTV PMP
$25
51M
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