Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
Filter By Category
Filter By Platform
Showing 0 results of 0 items.
highlight
Filtering by:
CTV PMP
close icon
Online Video PMP
close icon
Data Segment
close icon
Holiday & Trending Events
close icon
Critics & Ratings
close icon
Streaming Platform
close icon
Ad Exposure
close icon
TV & Streaming Show
close icon
Demographics
close icon
Directors
close icon
Video Gamers
close icon
TV Tentpole
close icon
Viewing Behavior
close icon
Politics
close icon
Sports TV Enthusiasts
close icon
Actors
close icon
Network
close icon
Franchise
close icon
Film & TV Genres
close icon
Dayparts
close icon
FreeWheel
close icon
MediaMath
close icon
Salesforce
close icon
The Trade Desk
close icon
StackAdapt
close icon
Yahoo
close icon
Xandr Invest
close icon
Samsung
close icon
Roku OneView
close icon
Octillion Media LLC
close icon
Google DV360
close icon
MaxPoint
close icon
MadHive
close icon
LiveRamp
close icon
Compulse
close icon
DeepIntent
close icon
Dealer.com
close icon
Google Ad Manager
close icon
Adform
close icon
Beeswax
close icon
Active Agent
close icon
Clear All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Light TV Viewers of Football
Reach TV households that have likely lightly watched football programming (NFL, NCAA, etc.)
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
15.7M
This is some text inside of a div block.
Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Monday Night Football
Reach TV households that have likely watched Monday Night Football.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
13.3M
This is some text inside of a div block.
Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Sunday Night Football
Reach TV households that have likely watched Sunday Night Football.
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
28.4M
This is some text inside of a div block.
Sports TV Enthusiasts > Golf TV Viewers > Light TV Viewers of Golf
Reach TV households that have likely lightly watched televised golf, pre and post reporting, and feature television shows
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
16.5M
This is some text inside of a div block.
Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Light TV Viewers of Hockey
Reach TV households that have likely lightly watched televised hockey matches, pre and post reporting, and feature television shows
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
10.1M
This is some text inside of a div block.
Sports TV Enthusiasts > MMA/UFC/Bellator TV Viewers > Heavy TV Viewers of MMA
Reach TV households that have likely heavily watched televised mixed martial arts matches, pre and post reporting, and feature television shows
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
1.6M
This is some text inside of a div block.
Sports TV Enthusiasts > MMA/UFC/Bellator TV Viewers > Light TV Viewers of MMA
Reach TV households that have likely lightly watched televised mixed martial arts matches, pre and post reporting, and feature television shows
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
5.2M
This is some text inside of a div block.
Sports TV Enthusiasts > Nascar TV Viewers > Light TV Viewers of NASCAR
Reach TV households that have likely lightly watched NASCAR, pre and post reporting, and feature television shows
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
12.5M
This is some text inside of a div block.
Sports TV Enthusiasts > Soccer TV Viewers > Light TV Viewers of Soccer
Reach TV households that have likely lightly watched Soccer matches, pre and post reporting or analysis, and feature television shows
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
10.2M
This is some text inside of a div block.
Sports TV Enthusiasts > Tennis TV Viewers > Light Viewers of Tennis
Reach TV households that have likely lightly watched televised Tennis matches, pre and post reporting or analysis, and feature television shows
What's included?

Select a Platform
Sports TV Enthusiasts
Data Segment
-
10.6M
This is some text inside of a div block.
Streaming Platform > Amazon Prime Video
Reach TV households that are likely to be Amazon Prime Video subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
2.2M
This is some text inside of a div block.
Streaming Platform > Apple+
Reach TV households that are likely to be Apple+ subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
12.7M
This is some text inside of a div block.
Streaming Platform > Disney+
Reach TV households that are likely to be Disney+ subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
10.9M
This is some text inside of a div block.
Streaming Platform > Hulu
Reach TV households that are likely to be Hulu subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
11.9M
This is some text inside of a div block.
Streaming Platform > MAX (HBO Max, Discovery+)
Reach TV households that are likely to be MAX (HBO Max, Discovery) subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
13.7M
This is some text inside of a div block.
Streaming Platform > Netflix
Reach TV households that are likely to be Netflix subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
17.5M
This is some text inside of a div block.
Streaming Platform > Paramount+
Reach TV households that are likely to be Paramount+ subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
27.8M
This is some text inside of a div block.
Streaming Platform > Peacock
Reach TV households that are likely to be Peacock subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
19.7M
This is some text inside of a div block.
Streaming Platform > YouTube TV
Reach TV households that are likely to be YouTube TV subscribers.
What's included?

Select a Platform
Streaming Platform
Data Segment
-
10M
This is some text inside of a div block.
TV and Streaming > 1883
Reach TV households that are likely to be watching or streaming 1883.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
19.1M
This is some text inside of a div block.
TV and Streaming > Avatar: The Way of Water
Reach TV households that are likely to be watching or streaming Avatar: The Way of Water.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
1.3M
This is some text inside of a div block.
TV and Streaming > Black Panther: Wakanda Forever
Reach TV households that are likely to be watching or streaming Black Panther: Wakanda Forever.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
16.1M
This is some text inside of a div block.
TV and Streaming > Bridgerton
Reach TV households that are likely to be watching or streaming Bridgerton.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
1.5M
This is some text inside of a div block.
TV and Streaming > Cobra Kai
Reach TV households that are likely to be watching or streaming Cobra Kai.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
16.4M
This is some text inside of a div block.
TV and Streaming > Daisey Jones and The Six
Reach TV households that are likely to be watching or streaming Daisy Jones and The Six.
What's included?

Select a Platform
TV & Streaming Show
Data Segment
-
14.7M
This is some text inside of a div block.
#
/
#

Didn't find what you were looking for?

Contact us for additional assistance

© Copyright 2025 | Samba TV, Inc.