Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Ad Exposure > Travel > Hotels and Motels
Reach households likely exposed to TV commercials related to motels and hotels.
What's included?

Bahia Resort Hotel, Blue Bell Inn, Blue Chip, Caesars Entertainment, Cove Haven, Crowne Plaza, Dream Golf Resorts, Fairmont Mayakoba, Four Seasons Hotels and Resorts, Grande Lakes Orlando, Hard Rock Hotel & Casino, Hyatt Hotels & Resorts, Inspirato, La Quinta Inns and Suites, Melia, MGM Resorts, Motel 6, Oak Bay Beach Hotel, Outrigger Hotels & Resorts, Puntacana Resort & Club, Reawakening Wellness Center Florida, River Rock Casino, Royal Lahaina Resort, Secrets Resorts, Tarpon Caye Lodge, The Cavalier Hotel, Trolls The Experience, Valencia Group, etc.

Ad Exposure
Data Segment
-
32.9M
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Ad Exposure > Travel > Taxis and Ride Sharing
Reach households likely exposed to TV commercials related to taxis and ride sharing services.
What's included?

1-800-Book-A-Limo, Lyft, Uber, etc.

Ad Exposure
Data Segment
-
31.4M
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Ad Exposure > Travel > Theme Parks and Resorts
Reach households likely exposed to TV commercials related to theme parks and holiday resorts.
What's included?

American Dream, Beaches Resorts, Beat The Bomb, Bungalows Key Largo, Busch Gardens, Couples Resorts, Disney Parks & Resorts, Hersheypark, LEGOLAND, Meliá Hotels, National Recreation and Park Association (NRPA), Pearl River Resort, SeaWorld, Seminole Casino, Sesame Place, Six Flags, Trump Golf, Turtle Creek Golf Course, Universal Parks & Resorts, Walt Disney World, Wilderness Resort, etc.

Ad Exposure
Data Segment
-
33.3M
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Ad Exposure > Travel > Transportation
Reach households likely exposed to TV commercials related to transportation services or providers.
What's included?

Dulles International, FlixBus, MTA LIRR, NetJets, etc.

Ad Exposure
Data Segment
-
32M
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Ad Exposure > Travel > Travel Websites
Reach households likely exposed to TV commercials related to travel websites.
What's included?

AO Travel, CIE Tours, Costamar, Galveston.com, Kayak, Liberty Travel, Nomadic Waters, Rick Steves, Trafalgar, Tripping, United Vacations, Visit Saudi, Visit Tulsa, Vuelosymas.com, Yankee Trails, etc.

Ad Exposure
Data Segment
-
34.3M
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Ad Exposure > Vehicle Manufacturers
Reach households likely exposed to TV commercials related to car/vehicle manufacturers.
What's included?

Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Dodge, Ford, General Motors (GM), Genesis, GMC, Harley-Davidson, Hero MotoCorp, Hino Motors, Honda, Honda Marine, Hyundai, Indian Motorcycle, Infiniti, Jeanneau, Jeep, John Deere, Kawasaki, KIA, Kioti Tractors, Land Rover, Lexus, Lincoln Motor Company, Lucid Motors, Mahindra ROXOR, Manitou, Maserati, Mazda, Mercedes-Benz, Nissan, Nitro Fishing Boats, Polestar, RAM Trucks, Ranger Boats, Riviera, Roswell Marine, Royal Enfield, Scag Power Equipment, Skeeter, SSR Motorsports, Subaru, Suzuki, Toyota, Tracker Boats, Volkswagen, Volvo, Winnebago, Yamaha Boats, Yamaha Motor, etc.

Ad Exposure
Data Segment
-
34.8M
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Ad Exposure > Vehicle Manufacturers > Compact
Reach households likely exposed to TV commercials related to compact car/vehicle manufacturers.
What's included?

Chevrolet, Ford, Honda, Hyundai, KIA, Mazda, MINI, Mitsubishi, Nissan, Toyota, etc.

Ad Exposure
Data Segment
-
11.8M
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Ad Exposure > Vehicle Manufacturers > Electric Vehicles and Hybrids
Reach households likely exposed to TV commercials related to compact car/vehicle manufacturers.
What's included?

Audi, BMW, Chevrolet, Ford, Hyundai, KIA, Nissan, Tesla, Toyota, Volkswagen, etc.

Ad Exposure
Data Segment
-
34.3M
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Ad Exposure > Vehicle Manufacturers > Motorcycle
Reach households likely exposed to TV commercials related to electronic and hybrid car/vehicle manufacturers.
What's included?

Harley-Davidson, Hero MotoCorp, Indian Motorcycle, Kawasaki, Royal Enfield, Suzuki, Yamaha Motor, etc.

Ad Exposure
Data Segment
-
18M
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Ad Exposure > Vehicle Manufacturers > Sedans
Reach households likely exposed to TV commercials related to sedan car/vehicle manufacturers.
What's included?

Acura, Audi, BMW, Cadillac, Genesis, Honda, Hyundai, Lexus, Mercedes-Benz, Nissan, etc.

Ad Exposure
Data Segment
-
33.1M
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Ad Exposure > Vehicle Manufacturers > Sports and High-Performance Cars
Reach households likely exposed to TV commercials related to sports cars and high performance vehicle manufacturers.
What's included?

Acura, Audi, Chevrolet, Dodge, Ford, Jaguar, Lexus, Maserati, Mercedes-AMG, Nissan, etc.

Ad Exposure
Data Segment
-
11.5M
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Ad Exposure > Vehicle Manufacturers > SUVs and Crossovers
Reach households likely exposed to TV commercials related to SUV and crossover car/vehicle manufacturers.
What's included?

Acura, Audi, BMW, Chevrolet, Ford, Honda, Hyundai, Land Rover, Lexus, Nissan, Subaru, etc.

Ad Exposure
Data Segment
-
33.9M
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Ad Exposure > Vehicle Manufacturers > Trucks
Reach households likely exposed to TV commercials related to truck manufacturers.
What's included?

Chevrolet, Ford, GMC, Nissan, RAM Trucks, Toyota, etc.

Ad Exposure
Data Segment
-
34.4M
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Ad Exposure > Vehicles Parts, Supplies, and Services
Reach households likely exposed to TV commercials related to vehicle parts, supplies, or services.
What's included?

Advance Auto Parts, AutoZone, Bosch, Bridgestone, CARFAX, CarMax, Castrol Oil Company, Chevron, Continental Tire, Cooper Tires, Discount Tire, Firestone, General Tire, Goodyear, Kumho Tire, Lucas Oil, Michelin, Mobil, Tire Rack, Yokohama, etc.

Ad Exposure
Data Segment
-
34M
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Ad Exposure > Vehicles Parts, Supplies, and Services > Car and Boat Dealers
Reach households likely exposed to TV commercials related to car and boat dealerships.
What's included?

Barrett-Jackson, Bell and Howell, Blue Chip, Camping World, CarShop, Carvana, DriveTime, Fast Lane Classic Cars, Hudson Hyundai, Meineke, Mecum Auctions, Nissan, Roswell Marine, Sailun, Sansone Auto Group, TascaParts.com, We Buy Any Car, etc.

Ad Exposure
Data Segment
-
32.7M
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Ad Exposure > Vehicles Parts, Supplies, and Services > Rental Vehicles
Reach households likely exposed to TV commercials related to rental car/vehicle services.
What's included?

Avis Car Rentals, Enterprise, Hertz, National Car Rental, Shift, Sixt, Turo, Uber, Yellowfin Yachts Center, etc.

Ad Exposure
Data Segment
-
33.5M
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Ad Exposure > Vehicles Parts, Supplies, and Services > Tire Specialists
Reach households likely exposed to TV commercials related to car/vehicle tire specialists.
What's included?

America's Tire, Bridgestone, Discount Tire, Firestone, Michelin, Pep Boys, Tire Rack, Yokohama, etc.

Ad Exposure
Data Segment
-
31.6M
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Demographics > Age Generations > Baby Boomers Skewing Movies and TV Shows
Reach TV households likely watching Baby Boomers-skewing TV shows and movies.
What's included?

Reach TV households likely watching Baby Boomers-skewing TV shows and movies.

Demographics
Data Segment
-
34M
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Demographics > Age Generations > Gen X Skewing Movies and TV Shows
Reach TV households likely watching Gen X-skewing TV shows and movies.
What's included?

Reach TV households likely watching Gen X-skewing TV shows and movies.

Demographics
Data Segment
-
31.8M
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Demographics > TV Language > Chinese-Mandarin TV
Reach TV households that have likely watched Chinese-Mandarin-speaking TV shows and movies.
What's included?

Demographics
Data Segment
-
8.5M
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Demographics > TV Language > Japanese TV
Reach TV households that have likely watched Japanese-speaking TV shows and movies.
What's included?

Demographics
Data Segment
-
10M
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Demographics > TV Language > Korean TV
Reach TV households that have likely watched Korean-speaking TV shows and movies.
What's included?

Demographics
Data Segment
-
10.3M
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Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Light TV Viewers of Baseball
Reach TV households that have likely lightly watched televised baseball matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
12M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Light TV Viewers of Basketball
Reach TV households that have likely lightly watched basketball shows (NBA, NCAA, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
14.3M
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Sports TV Enthusiasts > Boxing TV Viewers > Light TV Viewers of Boxing
Reach TV households that have likely lightly watched televised boxing fights
What's included?

Sports TV Enthusiasts
Data Segment
-
3M
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