Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Ad Exposure > Food and Beverage > Vegetarian, Vegan, and Plant-Based Foods
Reach households likely exposed to TV commercials related to vegan, vegetarian, or plant-based foods.
What's included?

Avocados From Mexico, Beyond Meat, Blue Diamond Almonds, I Can't Believe It's Not Butter!, Lightlife, Morningstar Farms, Planet Oat, Veg-Fresh Farms, etc.

Ad Exposure
Data Segment
-
32.9M
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Ad Exposure > Government, Politics, and Social
Reach households likely exposed to TV commercials related to government, politics, and social issues..
What's included?

AARP, Ad Council, American Red Cross, ASPCA, Clear the Shelters, Feeding America, FosterMore, Leukemia & Lymphoma Society, New York State Department of Health (NYSDOH), NHTSA (National Highway Traffic Safety Administration), Operation Smile, Partnership For Drug-Free Kids, Stand Up to Cancer, The Foundation for a Better Life, The Salvation Army, U.S. Army, U.S. Department of Veterans Affairs (VA), U.S. Food and Drug Administration (FDA), UNICEF, Wounded Warrior Project, etc.

Ad Exposure
Data Segment
-
26.5M
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Ad Exposure > Government, Politics, and Social > Animal Welfare
Reach households likely exposed to TV commercials related to animal welfare.
What's included?

Banfield Foundation, Best Friends Animal Society, Bonefish & Tarpon Trust, Clear the Shelters, Discover the Forest, Help Pet Shelters, PetSmart Charities, San Diego Zoo Global, The Shelter Pet Project, World Wildlife Fund (WWF), etc.

Ad Exposure
Data Segment
-
22.4M
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Ad Exposure > Government, Politics, and Social > Charity/Non-Profit Orgs
Reach households likely exposed to TV commercials related to charity and non-profit orgs.
What's included?

4ocean, AARP, Alzheimer's Association, American Cancer Society, American Red Cross, ASPCA, Hunger Is, In Touch Ministries, Leukemia & Lymphoma Society, Operation Smile, Prostate Cancer Foundation, Save the Children, Stand Up to Cancer, The Foundation for a Better Life, The Salvation Army, Toys for Tots, Truth, USO, Wounded Warrior Project, YMCA, etc.

Ad Exposure
Data Segment
-
34.1M
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Ad Exposure > Government, Politics, and Social > Government Services
Reach households likely exposed to TV commercials related to Government services.
What's included?

811, Centers for Disease Control and Prevention (CDC), DEA National Take Back, National Runaway Safeline, NHTSA (National Highway Traffic Safety Administration), Ready, Social Security Administration, Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Census Bureau, U.S. Department of Agriculture, U.S. Department of Health and Human Services, U.S. Department of Veterans Affairs (VA), U.S. Forest Service, Veterans Crisis Line, etc.

Ad Exposure
Data Segment
-
32.8M
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Ad Exposure > Government, Politics, and Social > Healthcare & Awareness
Reach households likely exposed to TV commercials related to Government-issued healthcare and awareness campaigns.
What's included?

American Heart Association, Autism Speaks, Cystic Fibrosis Foundation, Foundation for a Drug-Free World, Government Medicare Coverage, Medicare, Movember Foundation, National Institutes of Health (NIH), New York State Department of Health (NYSDOH), One Love Foundation, Optum, Partnership For Drug-Free Kids, Safe Airbags, Southeastern Guide Dogs, The Real Cost, etc.

Ad Exposure
Data Segment
-
30.1M
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Ad Exposure > Government, Politics, and Social > Military
Reach households likely exposed to TV commercials related to Military services (Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard).
What's included?

U.S. Army, U.S. Food and Drug Administration (FDA), U.S. Air Force, Disabled American Veterans (DAV), United States Marine Corps, US Coast Guard, National Park Service, Mohammed Bin Rashid Space Centre (MBRSC), Lockheed Martin, America's Navy, Army National Guard, Marines, U.S. Army Reserve, etc.

Ad Exposure
Data Segment
-
31.4M
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Ad Exposure > Government, Politics, and Social > Politics & Elections
Reach households likely exposed to TV commercials related to political/election campaigns.
What's included?

American Postal Workers Union, Club for Growth, Committee to Defend the President, Democratic National Committee (DNC), Great America PAC, I am a voter, NumbersUSA, Republican National Committee (GOP), etc.

Ad Exposure
Data Segment
-
31.9M
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Ad Exposure > Government, Politics, and Social > Social Issues
Reach households likely exposed to TV commercials related to social issues.
What's included?

Ad Council, Adopt US Kids, CASA for Children, End Family Fire, Fatherhood.gov, Feeding America, FosterMore, Girl Up, John Hagee Ministries, Love Has No Labels, See Her, Stomp Out Bullying, The National Domestic Violence Hotline, etc.

Ad Exposure
Data Segment
-
33.4M
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Ad Exposure > Health and Beauty
Reach households likely exposed to TV commercials related to health and beauty.
What's included?

Pampers, Graco, Johnson's Baby, L'Oreal Paris, Maybelline New York, Neutrogena, CoverGirl, Colgate, Crest, Listerine, Sensodyne, Head & Shoulders, Garnier, L'Oreal Paris, Suave, Gillette Venus, One A Day, Olly, Emergen-C, Goli Nutrition, etc.

Ad Exposure
Data Segment
-
33.4M
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Ad Exposure > Health and Beauty > Baby Care
Reach households likely exposed to TV commercials related to baby care products.
What's included?

DYPER, Graco, Johnsons Baby, Luvs, Munchkin, Pampers, etc.

Ad Exposure
Data Segment
-
30.9M
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Ad Exposure > Health and Beauty > Cosmetics and Makeup
Reach households likely exposed to TV commercials related to cosmetics and makeup.
What's included?

Bella Brow, Charlotte Tilbury, CoverGirl, Derma Max, Effiore, EOS, JLo Beauty, Laura Geller, L'Oreall Paris, Luminess, Maelys, Maybelline New York, Neutrogena, Smart Cover, Spray Perfect, Thayers, Thrive Causemetics, Winky Lux, etc.

Ad Exposure
Data Segment
-
32M
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Ad Exposure > Health and Beauty > Dental and Oral Care
Reach households likely exposed to TV commercials related to dental and oral care.
What's included?

ACT, Biotene, Colgate, Crest, Cushion Grip, Dental Implant Solutions, DenTek, Golpa, Hello, Implant Dental Works, Listerine, Love Your Teeth, Morrison Dental Care, Pannu Dental Group, parodontax, Polident, Sea-Bond, Sensodyne, Sonic Pic, Waterpik, etc.

Ad Exposure
Data Segment
-
33.8M
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Ad Exposure > Health and Beauty > Hair Care
Reach households likely exposed to TV commercials related to hair care.
What's included?

Alpecin, Capillus, Clairol, Duluth Trading Company, Garnier, Groh, Head & Shoulders, Just For Men, Keranique, L'Oreal Paris, Medicasp, Mirta de Perales, Plantur 39, Schwarzkopf, Suave, The Mane Choice, Toppik, TRESemme, Wet Brush,

Ad Exposure
Data Segment
-
33.1M
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Ad Exposure > Health and Beauty > Shaving and Personal Grooming
Reach households likely exposed to TV commercials related to shaving and personal grooming products.
What's included?

Bevel, European Wax Center, Finishing Touch, Gillette Venus, MicroTouch, Nair, Schick, Scotch Porter, SimplySmooth, Skull Shaver, The Beard Struggle, Tough Blade, Wahl, etc.

Ad Exposure
Data Segment
-
32.9M
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Ad Exposure > Health and Beauty > Vitamins & Supplements
Reach households likely exposed to TV commercials related to vitamins and supplements.
What's included?

Align Probiotics, Emergen-C, Family Flora, Garlique, Goli Nutrition, HealthyBest, Imodium, Instaflex, Life Extension, LifeSeasons, Lil Critters, Lipozene, Lumiday, Natures Way, Olly, OmegaXL, One A Day, Purity Products, vitafusion, VYBE, etc.

Ad Exposure
Data Segment
-
33.5M
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Ad Exposure > Health and Beauty > Weight Loss
Reach households likely exposed to TV commercials related to weight loss products.
What's included?

10 Minute Trainer, Diabetes Control Kit, HealthyWager, ProLon, Ro, Xenadrine, etc.

Ad Exposure
Data Segment
-
33.6M
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Ad Exposure > Insurance
Reach households likely exposed to TV commercials related to insurance.
What's included?

AARP, Aetna Medicare, Allstate, American Family Insurance, Amica, Anthem, Blue Shield of California, Cigna, Esurance, GEICO, Humana, John Hancock, Kaiser Permanente, Liberty Mutual, MassMutual, Medicare Advantage, Mutual of Omaha, Nationwide, Progressive, State Farm, etc.

Ad Exposure
Data Segment
-
33.7M
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Ad Exposure > Insurance > Auto Insurance
Reach households likely exposed to TV commercials related to auto insurance.
What's included?

Allstate, American Family Insurance, Auto Insurance 4 Less, Auto Protection Alert, Auto-Owners Insurance, Fiesta Auto Insurance, Liberty Mutual, NCM Insurance, Root Insurance, SafeAuto, The General, etc.

Ad Exposure
Data Segment
-
34.2M
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Ad Exposure > Insurance > Dental and Vision Insurance
Reach households likely exposed to TV commercials related to dental and vision insurance.
What's included?

Carefree Dental, DentalPlans.com, Humana, Physicians Mutual, PremierOne Dental Plan, etc.

Ad Exposure
Data Segment
-
23.1M
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Ad Exposure > Insurance > Funeral Plan
Reach households likely exposed to TV commercials related to funeral plans.
What's included?

Life Care, Lifeinsurance.org, Plan Your Passing, Seniorcare USA, etc.

Ad Exposure
Data Segment
-
20.6M
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Ad Exposure > Insurance > Health Insurance
Reach households likely exposed to TV commercials related to health insurance.
What's included?

AARP, Aetna Medicare, Anthem, Blue Shield of California, Bright Health, Cigna, EmblemHealth, Humana, Kaiser Permanente, Medicare Advantage, UnitedHealthcare, Affinity Health Plan, Elderplan, Fidelis Care, Health Insurance Advisors of America (HIAA), Medicare Coverage Options, Online-Medicare-Plans.com, Regence, Seguro Nacional de Salud (SeNaSa), SilverSneakers, etc.

Ad Exposure
Data Segment
-
31.9M
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Ad Exposure > Insurance > Life Insurance
Reach households likely exposed to TV commercials related to life insurance.
What's included?

Amica, Angel Care Insurance Services, Ethos, Fabric by Gerber Life, Final Expense Project, John Hancock, Life Insurance Savings Group, MassMutual, Mutual of Omaha, Northwestern Mutual, Senior Life Insurance Company, State Farm, U.S. Department of Veterans Affairs (VA), etc.

Ad Exposure
Data Segment
-
32.4M
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Ad Exposure > Insurance > Motorcycle Insurance
Reach households likely exposed to TV commercials related to motorcycle insurance.
What's included?

Allstate, GEICO, Progressive, etc.

Ad Exposure
Data Segment
-
32.7M
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Ad Exposure > Insurance > Pet Insurance
Reach households likely exposed to TV commercials related to pet insurance.
What's included?

American Kennel Club (AKC), Livestock Marketing Insurance Agency (LMIA), Nationwide, Nationwide, PetPlan, Pumpkin, Trupanion, etc.

Ad Exposure
Data Segment
-
32.7M
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