Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Ad Exposure > Insurance > Travel Insurance
Reach households likely exposed to TV commercials related to travel insurance.
What's included?

AAA Travel, Allianz Travel Insurance, etc.

Ad Exposure
Data Segment
-
12.5M
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Ad Exposure > Life and Entertainment
Reach households likely exposed to TV commercials related to lifestyle and entertainment.
What's included?

Netflix, Disney+, HBO Max, Hulu, Apple TV+, ESPN, AMC, All Elite Wrestling (AEW), World Wrestling Entertainment (WWE), Cirque du Soleil, Broadway.com, Match, eHarmony, OkCupid, DraftKings, FanDuel, National Geographic, Nintendo, PlayStation, Xbox, etc.

Ad Exposure
Data Segment
-
32.8M
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Ad Exposure > Life and Entertainment > Concert, Events, and Theater Tickets
Reach households likely exposed to TV commercials related to tickets for concerts, gigs, festivals, and theatre events.
What's included?

All Elite Wrestling (AEW), Broadway.com, Cirque du Soleil, KIDZ BOP, MSG Entertainment, Sight & Sound Theatres, World Wrestling Entertainment (WWE), etc.

Ad Exposure
Data Segment
-
33.6M
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Ad Exposure > Life and Entertainment > Dating
Reach households likely exposed to TV commercials related to dating apps or services.
What's included?

Chispa, eHarmony, Match, OkCupid, OurTime, Quest Chat, SilverSingles, Soul Connex, etc.

Ad Exposure
Data Segment
-
31.9M
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Ad Exposure > Life and Entertainment > Lotteries and Betting
Reach households likely exposed to TV commercials related to lottery and betting/gambling products.
What's included?

888sport, Bally Bet, Bet365, California State Lottery, DraftKings, Dream Giveaway, FanDuel, Lotto.com, Michigan Lottery, New Jersey Lottery, New York Lottery, North Carolina Education Lottery (NCEL), PokerStars, SugarHouse Casino, etc.

Ad Exposure
Data Segment
-
33.4M
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Ad Exposure > Life and Entertainment > Movies (DVD/Blu-Ray/Digital)
Reach households likely exposed to TV commercials related to movies released on DVD/Blu-Ray/Digital.
What's included?

20th Century Fox Home Entertainment, A24 Films, AMC+, Focus Features, Fox Home Entertainment, Gravitas Ventures, Lionsgate, Lionsgate Home Entertainment, Myriad Pictures, Netflix, NFL Films, Paramount Home Entertainment, Sony Pictures Home Entertainment, Sony Pictures Releasing, Universal Pictures Home Entertainment, Walt Disney Studios Home Entertainment, Warner Home Video, etc.

Ad Exposure
Data Segment
-
31M
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Ad Exposure > Life and Entertainment > Movies (Network TV)
Reach households likely exposed to TV commercials related to movies released on TV networks.
What's included?

ESPN, FOX, CNN, AMC, CNBC, Disney Channel, Cartoon Network, NBC, National Geographic, NBA TV, NFL Network, TBS, TNT, USA Network, FX, History, BBC America, MSNBC, HBO, SyFy, etc.

Ad Exposure
Data Segment
-
32.8M
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Ad Exposure > Life and Entertainment > Movies (Theatrical Releases on OTT)
Reach households likely exposed to TV commercials related to movies released on OTT/streaming services.
What's included?

AMC+, Apple TV+, Cloudburst Entertainment, Disney+, ESPN Films, HBO Max, Hulu, Magnolia Pictures, Netflix, Peacock, ViX+, YouTube, etc.

Ad Exposure
Data Segment
-
32.5M
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Ad Exposure > Life and Entertainment > Movies (Theatrical Releases)
Reach households likely exposed to TV commercials related to movies released in theatres/cinemas.
What's included?

20th Century Fox, 20th Century Studios, A24 Films, AMC, Columbia Pictures, Focus Features, Lionsgate, Miramax, Neon, Netflix, New Line Cinema, Orion Pictures, Roadside Attractions, Screen Gems, Searchlight Pictures, Sony Pictures Classics, Sony Pictures Releasing, Universal Pictures, Walt Disney Studios Motion Pictures, Warner Bros. Pictures, etc.

Ad Exposure
Data Segment
-
33.6M
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Ad Exposure > Life and Entertainment > Newspapers, Books, and Magazines
Reach households likely exposed to TV commercials related to books, newspapers, and magazines.
What's included?

Book of the Month, Broadside Books, Charisma House, DC Comics, FaithWords, Hallmark Publishing, HarperCollins Christian Publishing, Howard Books, Motor Trend, National Geographic, Page Publishing, St. Martin's Press, The New York Times, The Week Junior, etc.

Ad Exposure
Data Segment
-
32.6M
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Ad Exposure > Life and Entertainment > OTT Original Movies
Reach households likely exposed to TV commercials related to OTT/streaming service original movies - Netflix, Amazon Prime Video, Apple+. MAX, Disney+, etc.
What's included?

ALLBLK, AMC Networks, AMC+, Apple TV+, Disney+, Fox Nation, HBO, HBO Max, Hulu, Lifetime Movie Club, National Geographic, Netflix, Peacock, Tubi, ViX+, etc.

Ad Exposure
Data Segment
-
32.7M
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Ad Exposure > Life and Entertainment > OTT Original Series
Reach households likely exposed to TV commercials related to OTT/streaming service original series - Netflix, Amazon Prime Video, Apple+. MAX, Disney+, etc.
What's included?

Acorn TV, ALLBLK, AMC+, Angel Studios, Apple TV+, BritBox, Caffeine, Crunchyroll, Disney+, DisneyNOW, Fox Nation, FX on Hulu, GOLFPASS, HBO, HBO Max, Hulu, IFC, In Touch Ministries, National Geographic Channel, Netflix, Noticias Univision 24/7, Olympic Channel, Peacock, Shudder, Sundance Now, UFC Fight Pass, ViX, ViX+, YouTube, etc.

Ad Exposure
Data Segment
-
33.4M
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Ad Exposure > Life and Entertainment > Performing Arts, Fine Arts, and Music
Reach households likely exposed to TV commercials related to performing arts, fine arts, and music.
What's included?

All Elite Wrestling (AEW), BET, Broadway.com, Cirque du Soleil, Country Music Television (CMT), KIDZ BOP, MSG Entertainment, Rooster Teeth, Sight & Sound Theatres, South by Southwest (SXSW), Universal Music Group, World Wrestling Entertainment (WWE), etc.

Ad Exposure
Data Segment
-
32.6M
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Ad Exposure > Life and Entertainment > Radio, Podcasts, and Other Audio
Reach households likely exposed to TV commercials related to radio, podcasts, and other audio content services.
What's included?

30 for 30 Podcasts, Apple, Audible, CNBC, iHeartRadio, Joyce Meyer Ministries, MSNBC, NBC News, UniMás, VICE News, World Changers Church International (WCCI), etc.

Ad Exposure
Data Segment
-
32.6M
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Ad Exposure > Life and Entertainment > Sports
Reach households likely exposed to TV commercials related to sports - games, matches, equipment.
What's included?

American Flat Track, Australian Open, Breeders Cup, Drone Racing League (DRL), Intercollegiate Tennis Association (ITA), International Tennis Federation (ITF), Major League Rugby (MLR), National Collegiate Athletic Association (NCAA), National Football League (NFL), Union of European Football Associations (UEFA), etc.

Ad Exposure
Data Segment
-
31.7M
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Ad Exposure > Life and Entertainment > Sports and Outdoor Equipment
Reach households likely exposed to TV commercials related to sports gear and outdoor equipment.
What's included?

Abu Garcia, Arccos Golf, Ben Hogan Golf Equipment, Bridgestone Golf, Bushnell, Callaway, Cobra Golf, DeMarini, Dunlop Sports, Fiocchi Ammunition, FootJoy, Garmin, Mathews, Nike, Speedo, TaylorMade, TenPoint, The North Face, Titleist, Wilson, etc.

Ad Exposure
Data Segment
-
32M
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Ad Exposure > Life and Entertainment > Streaming Services
Reach households likely exposed to TV commercials related to streaming services (Netflix, Amazon Prime Video, Apple+, MAX, Disney+, etc.).
What's included?

Apple TV+, AT&T, B/R Live, BritBox, CNBC, CuriosityStream, DIRECTV, Disney+, HBO Max, Hulu, Netflix, NBC App, NBC News Now, NBC Sports Gold, Playstation Vue, PureFlix, Radio Disney, Red Bull TV App, Sundance Now, Univision, etc.

Ad Exposure
Data Segment
-
32.3M
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Ad Exposure > Life and Entertainment > Toys, Games, and Hobbies
Reach households likely exposed to TV commercials related to toys, games, and other hobbies.
What's included?

American Girl, Barbie, Funko, Hatchimals, Hot Wheelz, LEGO, Mattel, Meow Go Round, Nerf, Play-Doh, Spin Master, etc.

Ad Exposure
Data Segment
-
28.2M
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Ad Exposure > Life and Entertainment > TV Networks
Reach households likely exposed to TV commercials related to TV networks.
What's included?

BBC America, Bloomberg Television (BTV), Bravo, Disney Channel, ESPN2, FX, Golf Channel, HBO, History, National Geographic Channel, NBA TV, NBC Sports Network (NBCSN), NFL Network, TNT, Univision, etc.

Ad Exposure
Data Segment
-
30.9M
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Ad Exposure > Life and Entertainment > TV Shows
Reach households likely exposed to TV commercials related to TV shows.
What's included?

Adult Swim, BroadwayHD, Disney+, ESPN, FOX, Freeform, HBO, HBO Max, Hulu, Netflix, NBC, PBS, Peacock, STARZ, SyFy, etc.

Ad Exposure
Data Segment
-
32.9M
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Ad Exposure > Life and Entertainment > TV Shows (DVD/Blu-Ray/Digital)
Reach households likely exposed to TV commercials related to TV shows on DVD/BluRay/Digital.
What's included?

AMC+, Apple TV+, BBC Studios, Disney+, HBO Home Entertainment, Hulu, Paramount Home Entertainment, etc.

Ad Exposure
Data Segment
-
10.3M
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Ad Exposure > Life and Entertainment > Video Games
Reach households likely exposed to TV commercials related to video games and gaming consoles.
What's included?

Bandai Namco Entertainment, Bethesda Softworks, CD Projekt, EA Sports, Electronic Arts (EA), Nintendo, PlayStation, Roblox, Sega, Sony Interactive Entertainment (SIE), Steam, Ubisoft, Warner Bros. Interactive Entertainment, Xbox, Xbox Game Studios, etc.

Ad Exposure
Data Segment
-
31.5M
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Ad Exposure > Pets (Dogs, Cats, etc.)
Reach households likely exposed to TV commercials related to Pet food, grooming, pet dogs, and wellness.
What's included?

American Kennel Club (AKC), BarkBox, Bravecto, Grubbly Farms, Hartz, Hills Pet Nutrition, Meow Mix, Milk-Bone, Muttville, Open Farm, Petco, PetFinder, PetSmart, PrettyLitter, Prolumo, Purina, Rood & Riddle Equine Hospital, Rover, Simparica, ThunderWunders, TropiClean, Zesty Paws, Zinpro, etc.

Ad Exposure
Data Segment
-
33.8M
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Ad Exposure > Pets (Dogs, Cats, etc.) > Food & Treats
Reach households likely exposed to TV commercials related to Pet food and treats.
What's included?

Grubbly Farms, Hartz, Hills Pet Nutrition, Meow Mix, Milk-Bone, Open Farm, Purina, ThunderWunders, Zesty Paws, etc.

Ad Exposure
Data Segment
-
33.9M
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Ad Exposure > Pets (Dogs, Cats, etc.) > Grooming
Reach households likely exposed to TV commercials related to Pet grooming products or services.
What's included?

Fresh Step, Groomaroo, Pet Fresh, PetiCare, SleekEZ, TropiClean, True Touch, etc.

Ad Exposure
Data Segment
-
9.2M
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