Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Ad Exposure > Business and Finance (B2B) > Banks and Credit Cards
Reach households likely exposed to TV commercials related to banks and credit cards.
What's included?

Ally, American Express, Bank of America, Barclays, Brinks Money, Capital One, Chase, Chime, Discover, First Keystone Community Bank, J.P. Morgan, MasterCard, Navy Federal Credit Union, TD Bank, Wells Fargo, etc.

Ad Exposure
Data Segment
-
34.3M
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Ad Exposure > Business and Finance (B2B) > Credit Score
Reach households likely exposed to TV commercials related to credit scores.
What's included?

Consolidated Credit, Credit Karma, CreditRepair.com, CreditUp, Experian, etc.

Ad Exposure
Data Segment
-
30.8M
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Ad Exposure > Business and Finance (B2B) > Lawyers and Legal Services
Reach households likely exposed to TV commercials related to lawyers and legal services.
What's included?

Goldwater Law Firm, Guardian Legal Network, Knightline Legal, LegalZoom, Maune Raichle Hartley French & Mudd, LLC (MRHFM), MesoBook.com, Morgan & Morgan, Pintas & Mullins Law Firm, Sokolove Law, White Heart Legal, etc.

Ad Exposure
Data Segment
-
31.5M
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Ad Exposure > Business and Finance (B2B) > Loans and Credits
Reach households likely exposed to TV commercials related to loans and credits.
What's included?

Bottom Line Capital, Cash.com, CashNetUSA, Credible, Earnest, Life Credit Company, NewDay USA, Zillow Home Loans, etc.

Ad Exposure
Data Segment
-
31.4M
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Ad Exposure > Business and Finance (B2B) > Mortgages
Reach households likely exposed to TV commercials related to mortgages.
What's included?

American Advisors Group (AAG), CashCall, NewDay USA, Rocket Mortgage, Wells Fargo, etc.

Ad Exposure
Data Segment
-
31.4M
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Ad Exposure > Business and Finance (B2B) > Real Estate
Reach households likely exposed to TV commercials related to real estate.
What's included?

Apartments.com, Centerstone Group, HomeLight, Ideal Agent, Opendoor, RE/MAX, Realtor.com, Zillow, etc.

Ad Exposure
Data Segment
-
32.7M
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Ad Exposure > Electronics
Reach households likely exposed to TV commercials related to electronics.
What's included?

Apple, AT&T, Comcast Business, GoDaddy, Google, IBM, Optimum, Samsung, SelectQuote, Spectrum, Sprint, Straight Talk Wireless, T-Mobile, Verizon, Xfinity, etc.

Ad Exposure
Data Segment
-
33.9M
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Ad Exposure > Electronics > Accessories
Reach households likely exposed to TV commercials related to electronic accessories.
What's included?

Arctic Air Freedom, Atomic Beam, Beats, Bell and Howell, Cup Call, Garmin, HydraLight, Ibi, SkylightFrame, etc.

Ad Exposure
Data Segment
-
34.2M
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Ad Exposure > Electronics > Appliances
Reach households likely exposed to TV commercials related to electronic appliances.
What's included?

Bartesian, Bissell, GE Appliances, Honeywell, iRobot, LG, Maytag, Samsung, SodaStream, Whirlpool, Windmill, Wren Kitchens,

Ad Exposure
Data Segment
-
33.3M
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Ad Exposure > Electronics > Audio/Video Equipment and Supplies
Reach households likely exposed to TV commercials related to electronic audio and visual equipment.
What's included?

Amazon, ClearCaptions, Google, Canon, TiVo, BOSS Audio Systems, Kicker, Kodak, etc.

Ad Exposure
Data Segment
-
33.1M
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Ad Exposure > Electronics > Batteries
Reach households likely exposed to TV commercials related to electronic batteries.
What's included?

BASF, Battery Daddy, Battle Born Batteries, Duracell, Energizer, etc.

Ad Exposure
Data Segment
-
32.6M
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Ad Exposure > Electronics > Cable, Satellite TV, and ISPs
Reach households likely exposed to TV commercials related to cable, TV, and internet service providers.
What's included?

Altice, AT&T Business, Comcast Business, DIRECTV, Dish, Frontier Communications, HughesNet, Optimum, Sling TV, Spectrum, T-Mobile, Verizon, Viasat, Xfinity, etc.

Ad Exposure
Data Segment
-
34M
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Ad Exposure > Electronics > Cameras
Reach households likely exposed to TV commercials related to electronic cameras.
What's included?

BulbHead, Kodak, Fujifilm, etc.

Ad Exposure
Data Segment
-
17.5M
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Ad Exposure > Electronics > Cell Phones/Mobile Devices
Reach households likely exposed to TV commercials related to cell phones/mobile devices.
What's included?

Apple, Boost Mobile, Google, GreatCall, Lively, Samsung, SIMPLE Mobile, TracFone, etc.

Ad Exposure
Data Segment
-
34.4M
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Ad Exposure > Electronics > Computers and Tablets
Reach households likely exposed to TV commercials related to PCs, Apple Mac, and tablets.
What's included?

Apple, Dell, HP, Intel, Lenovo, Microsoft, Portal, Samsung, etc.

Ad Exposure
Data Segment
-
27.9M
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Ad Exposure > Electronics > Consumer Software
Reach households likely exposed to TV commercials related to electronic consumer software.
What's included?

Adobe, BIG3, Dell Technologies, ExpressVPN, Grammarly, HomeAdvisor, IBM, Keepsake, Life360, Microsoft, NordVPN, Norton, PC Matic, SportsEngine, Thumbtack, etc.

Ad Exposure
Data Segment
-
33.5M
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Ad Exposure > Food and Beverage
Reach households likely exposed to TV commercials related to food and beverage/drinks
What's included?

Bud Light, Budweiser, Cheerios, Cheetos, Coca-Cola, Coors Light, Corona, Ensure, Gatorade, HelloFresh, Hershey's, Home Chef, Instacart, Jack Daniel's, Kraft, Lay's, Light + Fit, Michelob ULTRA, Mike's Amazing, Miller Lite, Modelo, Mountain Dew, Oscar Mayer, Pepsi, Pop-Tarts, Pure Leaf, Quaker Oats, Red Bull, Sargento, White Claw, etc.

Ad Exposure
Data Segment
-
33.3M
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Ad Exposure > Food and Beverage > Alcohol and Liquor
Reach households likely exposed to TV commercials related to alcohol and liquor.
What's included?

Bud Light, Jack Daniel's, Miller Lite, Smirnoff, OTR Cocktails, Disaronno, Ketel One, Hornitos, Cutwater, Crown Royal, Peroni Italia, Captain Morgan, Mike's Hard Lemonade, Topo Chico Hard Seltzer, Dewar's, Bon & Viv, Cape Line, Jose Cuervo, Truly Hard Seltzer, White Claw, etc.

Ad Exposure
Data Segment
-
33.1M
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Ad Exposure > Food and Beverage > Baby Food
Reach households likely exposed to TV commercials related to baby food.
What's included?

Beech-Nut, Bobbie Baby, Enfamil, Gerber, Happy Family, NIDO, Once Upon A Farm, PediaSure, Yumi, etc.

Ad Exposure
Data Segment
-
29.3M
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Ad Exposure > Food and Beverage > Beer and Wine
Reach households likely exposed to TV commercials related to beer and wine.
What's included?

Anheuser-Busch, Blue Moon, Bud Light, Budweiser, Busch, Coors Light, Corona, Dos Equis, Heineken, Kim Crawford, Michelob ULTRA, Modelo, Samuel Adams, Stella Artois, Tecate, White Claw, Woodbridge by Robert Mondavi, etc.

Ad Exposure
Data Segment
-
32.3M
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Ad Exposure > Food and Beverage > Breakfast and Cereal
Reach households likely exposed to TV commercials related to breakfast and cereal.
What's included?

belVita, Cheerios, Cinnamon Toast Crunch, Froot Loops, General Mills, Jimmy Dean, Kellogg's, Lucky Charms, Magic Spoon, Pop-Tarts, Quaker Oats, Rice Krispies, Special K, etc.

Ad Exposure
Data Segment
-
32.9M
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Ad Exposure > Food and Beverage > Energy and Sports Drinks
Reach households likely exposed to TV commercials related to energy drinks and sports drinks.
What's included?

5-Hour ENERGY, Ensure, Gatorade, Monster Energy, Prime, Propel, Red Bull, vitaminwater, etc.

Ad Exposure
Data Segment
-
32.1M
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Ad Exposure > Food and Beverage > Frozen Foods
Reach households likely exposed to TV commercials related to frozen foods.
What's included?

Banquet, Day-Lee Pride, DiGiorno, EGGO, Farm Rich, Healthy Choice, Hot Pockets, Jimmy Dean, Lean Cuisine, Red Baron, Stouffer's, etc.

Ad Exposure
Data Segment
-
32.4M
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Ad Exposure > Food and Beverage > Health and Specialty Food
Reach households likely exposed to TV commercials related to health-conscious or speciality food.
What's included?

Athletic Greens, Gencor, Metamucil, Omaha Steaks, Orchard Valley Harvest (OVH), P3, Simply, SlimFast, etc.

Ad Exposure
Data Segment
-
11.9M
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Ad Exposure > Food and Beverage > Ice Cream and Frozen Treats
Reach households likely exposed to TV commercials related to ice cream and frozen treats/desserts.
What's included?

7-Eleven, Baskin-Robbins, Blue Bunny, Breyers, Haagen-Dazs, Magnum, Outshine, etc.

Ad Exposure
Data Segment
-
32.8M
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