Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

TV and Streaming > Shark Tank
Reach TV households that have likely watched Shark Tank
What's included?

TV & Streaming Show
Data Segment
-
28.6M
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Network > Fox News
Reach TV households that have likely watched the Fox News network.
What's included?

Network
Data Segment
-
27.9M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Heavy TV Viewers of Hockey
Reach TV households that have likely heavily watched televised hockey matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
12.6M
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Network > Lifetime
Reach TV households that have likely watched the Lifetime network.
What's included?

Network
Data Segment
-
23.2M
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TV and Streaming > Madam Secretary
Reach TV Households that have likely watched Madam Secretary
What's included?

TV & Streaming Show
Data Segment
-
20.3M
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TV Tentpole > Billboard Music Awards
Reach TV households that have likely watched the Billboard Music Awards
What's included?

TV Tentpole
Data Segment
-
12.8M
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TV Tentpole > US Open
Reach TV households that have likely watched the US Open
What's included?

TV Tentpole
Data Segment
-
18.1M
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Network > FX
Reach TV households that have likely watched the FX network.
What's included?

Network
Data Segment
-
23.7M
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Network > Telemundo
Reach TV households that have likely watched the Telemundo network.
What's included?

Network
Data Segment
-
13M
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Network > Bravo
Reach TV households that have likely watched the Bravo network.
What's included?

Network
Data Segment
-
22M
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Network > HBO
Reach TV households that have likely watched the HBO network.
What's included?

Network
Data Segment
-
23.2M
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Film and TV Genres > Psychological Thriller Movies
Reach TV households that have likely watched psychological thriller movies.
What's included?

Fantasy Island, Run, Mother!, The Little Things, The Intruder, Us, The Silence of the Lambs, Escape Room, Ma, Get Out, Glass, The Invisible Man, Nightmare Alley, The Unforgivable, The Lie, The Nest, Dark Places, Swallow, The Girl on the Train, The Woman in the Window,

Film & TV Genres
Data Segment
-
20.4M
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Film and TV Genres > E-Sports TV Shows
Reach TV households that have likely watched e-sports television shows.
What's included?

League of Legends, eMLS, EA Sports Madden, F1 eSports, Formula 1 Esports, NASCAR iRacing.com Series, Rocket League,

Film & TV Genres
Data Segment
-
17.4M
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TV and Streaming > WWE (SmackDown, Monday Night RAW)
Reach TV households that have likely watched WWE Smackdown
What's included?

TV & Streaming Show
Data Segment
-
31M
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TV and Streaming > The Good Doctor
Reach TV Households that have likely watched The Good Doctor
What's included?

TV & Streaming Show
Data Segment
-
25.6M
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Sports TV Enthusiasts > Hockey TV Viewers (NHL)
Reach TV households that have likely watched televised hockey matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
16.2M
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TV Tentpole > Grammy Awards
Reach TV households that have likely watched the Grammy Awards
What's included?

TV Tentpole
Data Segment
-
18.6M
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Network > Food Network
Reach TV households that have likely watched the Food network.
What's included?

Network
Data Segment
-
27.3M
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Dayparts > Morning TV Viewers
Reach Households that have likely watched TV between 6am and 10am (local time).
What's included?

Dayparts
Data Segment
-
46.2M
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Film and TV Genres > Romance Shows
Reach TV households that have likely watched romance shows.
What's included?

This Is Us, Emily In Paris, Love Life, Virgin River, Bridgerton, Crazy Ex Girlfriend, Grey's Anatomy, The Summer I Turned Pretty, Normal People, Heartstopper, Sweet Magnolias, Dash & Lily, Outer Banks, Never Have I Ever, Jane The Virgin,

Film & TV Genres
Data Segment
-
38.3M
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Film and TV Genres > Travel TV Shows
Reach TV households that have likely watched travel-related TV shows and networks (Travel Channel, NatGeo, Anthony Bourdain, Rick Steves' Europe, etc.).
What's included?

Travel Channel (Network), Anthony Bourdain Parts Unknown, Anthony Bourdain: No Reservations, Planet Earth, America's National Parks, The Grand Tour, Stanley Tucci: Searching for Italy, Gordon Ramsay: Uncharted, Rick Steves' Europe, The National Parks: America's Best Idea, Planet Earth: Africa, Somebody Feed Phil, House Hunters, Expedition Unknown, House Hunters International,Raw Travel, Outback Adventures with Tim Faulkner,Gordon Ramsay's Road Trip,Small Town Big Deal,Mighty Cruise Ships,

Film & TV Genres
Data Segment
-
34.3M
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Film and TV Genres > Animation Movies
Reach TV households that have likely watched animation movie titles.
What's included?

Luca, Encanto, Ice Age, Minions, Shrek, Shrek Forever After, Finding Dory, The Secret Life of Pets, The Secret Life of Pets 2, Turning Red, Raya and The Last Dragon, The Lego Movie, Toy Story, The Incredibles, How to Train Your Dragon, The Nightmare Before Christmas, The Bad Guys, DC League of Super-Pets,

Film & TV Genres
Data Segment
-
18.2M
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Dayparts > Daytime TV Viewers
Reach Households that have likely watched TV between 10am and 4pm (local time).
What's included?

Dayparts
Data Segment
-
38.2M
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TV and Streaming > The Masked Singer
Reach TV Households that have likely watched The Masked Singer
What's included?

TV & Streaming Show
Data Segment
-
22.6M
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Franchise > DC Comics
Reach TV households that have likely watched movie titles or television from the DC Comics franchise.
What's included?

Franchise
Data Segment
-
19.7M
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