Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Network > The CW
Reach TV households that have likely watched the The CW network.
What's included?

Network
Data Segment
-
40.1M
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Dayparts > Late Night TV Viewers
Reach Households that have likely watched TV between 11pm and 2am (local time).
What's included?

Dayparts
Data Segment
-
23.8M
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TV Tentpole > NASCAR Daytona 500
Reach TV households that have likely watched the NASCAR Daytona 500
What's included?

TV Tentpole
Data Segment
-
15.6M
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Gaming Console > XBOX Series X/S
Reach households likely to play Xbox Series X or Xbox Series S video games
What's included?

Video Gamers
Data Segment
-
7.8M
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Sports TV Enthusiasts > Rugby TV Viewers
Reach TV households that have likely watched televised Rugby matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
3.7M
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TV and Streaming > Dancing with the Stars
Reach TV Households that have likely watched Dancing with the Stars
What's included?

TV & Streaming Show
Data Segment
-
22.5M
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Gaming Genre > Battle Royale
Reach households that have likely played battle-royale video games
What's included?

APEX Legends, Call of Duty: Warzone, Fortnite, PlayerUnknown's Battleground, Overwatch,Fall Guys: Ultimate Knockout,Battlefield V,

Video Gamers
Data Segment
-
16.3M
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Franchise > Pixar
Reach TV households that have likely watched movie titles or television from the Pixar franchise.
What's included?

Franchise
Data Segment
-
18.3M
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Dayparts > Fringe TV Viewers
Reach Households that have likely watched TV between 4pm and 8pm (local time).
What's included?

Dayparts
Data Segment
-
35.2M
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TV and Streaming > The Simpsons
Reach TV Households that have likely watched The Simpsons
What's included?

TV & Streaming Show
Data Segment
-
26.9M
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Network > Fox
Reach TV households that have likely watched the Fox network.
What's included?

Network
Data Segment
-
55.2M
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Network > MTV
Reach TV households that have likely watched the MTV network.
What's included?

Network
Data Segment
-
19.4M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Fantasy Football TV Viewers
Reach TV households that have likely watched fantasy football TV programming
What's included?

Sports TV Enthusiasts
Data Segment
-
22.2M
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Film and TV Genres > Nostalgia > Top 90's TV Shows
Reach TV households that have likely watched the top television programming from the 1990s
What's included?

The Fresh Prince of Bel-Air, Seinfeld, Sabrina, the Teenage Witch, Living Single, Family Matters, Buffy the Vampire Slayer, Boy Meets World, Full House, Friends, Beverly Hills, 90210, Sister Sister,

Film & TV Genres
Data Segment
-
31.1M
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Network > History
Reach TV households that have likely watched the History network.
What's included?

Network
Data Segment
-
25.2M
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Politics > Political Debate TV Viewers
Reach TV households that have likely watched televised political debates.
What's included?

Politics
Data Segment
-
14.3M
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TV and Streaming > NCIS
Reach TV Households that have likely watched NCIS
What's included?

TV & Streaming Show
Data Segment
-
37.4M
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Directors > Martin Scorsese
Reach TV Households that have likely watched movie titles directed or produced by Martin Scorsese
What's included?

Departed, Casino, Goodfellas, Taxi Driver, Irishman, Wolf Of Wall Street, Shutter Island, Director, Raging Bull, Silence, Gangs Of New York, Killers Of The Flower Moon, The Aviator, Cape Fear, Last Temptation, Uncut Gems, Boardwalk Empire, Kundun,

Directors
Data Segment
-
18.9M
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TV and Streaming > NCIS: Los Angeles
Reach TV Households that have likely watched NCIS: Los Angeles
What's included?

TV & Streaming Show
Data Segment
-
26.8M
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TV Tentpole > Thanksgiving TV Specials
Reach TV households that have likely watched the Thanksgiving TV Specials
What's included?

Macy's Thanksgiving Day Parade, Thanksgiving Day Parade on CBS, Ultimate Thanksgiving Challenge, Love at the Thanksgiving Day Parade, A Charlie Brown Thanksgiving,

TV Tentpole
Data Segment
-
42.3M
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Network > NBC
Reach TV households that have likely watched the NBC network.
What's included?

Network
Data Segment
-
57M
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Film and TV Genres > Nostalgia > Top 80's TV Shows
Reach TV households that have likely watched the top television programming from the 1980s
What's included?

Three's Company, The Golden Girls, MacGyver, Miami Vice, Night Court, Magnum, P.I., Growing Pains, Who's the Boss?, The Wonder Years, Cheers, Hill Street Blues, Married ... With Children, Knight Rider, Family Ties,

Film & TV Genres
Data Segment
-
21.1M
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Directors > Quentin Tarantino
Reach TV Households that have likely watched movie titles directed or produced by Quentin Tarantino
What's included?

director, kill bill, reservoir dogs, django unchained, once upon a time in hollywood, inglourious basterds, hateful eight, death proof, from dusk till dawn, jackie brown, director, violent, little nicky, hostel, true romance, desperado, natural born killers, grindhouse, planet terror,

Directors
Data Segment
-
15.7M
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TV and Streaming > NCIS: New Orleans
Reach TV Households that have likely watched NCIS: New Orleans
What's included?

TV & Streaming Show
Data Segment
-
23.9M
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TV and Streaming > Blue Bloods
Reach TV Households that have likely watched Blue Bloods
What's included?

TV & Streaming Show
Data Segment
-
34.7M
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