Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Film and TV Genres > Drama Movies
Reach TV households that have likely watched drama movie titles.
What's included?

Die Hard, Top Gun, Hustle, Elvis, Hustle, The Northman, Forrest Gump, The Shawshank Redemption, Good Will Hunting, Pulp Fiction, Saving Private Ryan, Gravity, The Wrestler, Nomadland, The Godfather, Cast Away, The Departed, Titanic, The Green Mile, Tombstone, Captain Phillips, King Richard, Dune, American Gangster, The Accountant, West Side Story,

Film & TV Genres
Data Segment
-
23.3M
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Franchise > Jurassic Park
Reach TV households that have likely watched movie titles from the Jurassic Park franchise.
What's included?

Franchise
Data Segment
-
14.8M
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Actors > Dwayne Johnson [The Rock]
Reach TV Households that have likely watched movie titles or television programming starring Dwayne Johnson (The Rock)
What's included?

black adam, jumanji, fast & furious, fast and furious, red notice, baywatch, jungle cruise, moana, wwe, rampage, san andreas, young rock, g.i. joe, wrestlemania, skyscraper, shazam, moana, hobbs

Actors
Data Segment
-
39.1M
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Gaming Console > Nintendo Switch
Reach households likely to play Nintendo Switch video games
What's included?

Video Gamers
Data Segment
-
12.9M
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Network > MSNBC
Reach TV households that have likely watched the MSNBC network.
What's included?

Network
Data Segment
-
20.4M
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Film and TV Genres > Anime TV Shows
Reach TV households that have likely watched anime shows.
What's included?

Pokemon, Dragon Ball Super, My Hero Academia: Two Heroes, Death Note, Naruto: Shippuden, Attack on Titan, The Seven Deadly Sins, Pokémon the Series: Sun & Moon, Cowboy Bebop, Made In Abyss, Assassination Classroom, Devilman: Crybaby,

Film & TV Genres
Data Segment
-
17.8M
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Sports TV Enthusiasts > MMA/UFC/Bellator TV Viewers
Reach TV households that have likely watched televised mixed martial arts matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
14.1M
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Film and TV Genres > TV Featuring Strong Female Lead
Reach TV households that have likely watched TV shows featuring a strong female lead (Supergirl, Quantico, Homeland, The Good Wife, How to Get Away With Murder, etc.)
What's included?

Supergirl, Quantico, Homeland, The Good Wife, How to Get Away With Murder, Veronica Mars, Charmed,Gilmore Girls,Unbreakable Kimmy Schmidt, The 100, Unbreakable Kimmy Schmidt, Killing Eve, The Crown, The Marvelous Mrs. Maisel, The Handmaid's Tale, Grey's Anatomy, Scandal, GLOW, The Golden Girls, Broad City, Girls, Veep, Buffy the Vampire Slayer, The Good Wife, Veronica Mars,

Film & TV Genres
Data Segment
-
27.3M
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Network > Adult Swim
Reach TV households that have likely watched the Adult Swim network.
What's included?

Network
Data Segment
-
13.3M
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Film and TV Genres > Suspense Movies
Reach TV households that have likely watched suspense movie titles.
What's included?

Psycho, Identity, The Game, The Little Things, Disturbia, What Lies Beneath, The Hunt, The Woman In The Window, The Mauritanian, The Last Duel, Nobody, Witness, A Quiet Place, A Quiet Place Part II, Cape Fear, Jaws, Shutter Island, Red Eye, Orphan, Spiral, Fantasy Island, Memento, The Usual Suspects, The Girl With The Dragon Tattoo,

Film & TV Genres
Data Segment
-
14.3M
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Film and TV Genres > Sci-Fi and Fantasy Movies
Reach TV households that have likely watched sci-fi movie titles.
What's included?

Aliens, The Martian, Dune, Moonfall, The Fifth Element, The Terminator, Serenity, Star Wars: The Force Awakens, The Thing, The Adam Project, Don't Look Up, Back to the Future, Avatar, The Matrix, District 9, Annihilation, Arrival, Gravity, Rogue One: A Star Wars Story, Chaos Walking, Close Encounters of the Third Kind, The Tomorrow War, RoboCop, Back to the Future Part II, Back to the Future, Infinite,

Film & TV Genres
Data Segment
-
27.5M
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Actors > Reese Witherspoon
Reach TV Households that have likely watched movie titles or television programming starring Reese Witherspoon
What's included?

legally blonde, big little lies, wild, cruel intentions, the morning show, sweet home alabama, walk the line, sing, just like heaven, elle woods, little fires everywhere, hello sunshine, a wrinkle in time, shine on with reese, rendition,

Actors
Data Segment
-
32.1M
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Gaming Console > XBOX One X/S
Reach households likely to play Xbox One X or Xbox One S video games
What's included?

Video Gamers
Data Segment
-
15M
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Film and TV Genres > Fantasy Movies
Reach TV households that have likely watched fantasy movie titles.
What's included?

Spider-Man: No Way Home, Encanto, Sonic the Hedgehog, Sonic the Hedgehog 2, Shang-Chi and the Legend of the Ten Rings, Fantastic Beasts: The Secrets of Dumbledore, Fantastic Beasts and Where to Find Them, Fantastic Beasts: The Crimes of Grindelwald, Doctor Strange, Doctor Strange and the Multiverse of Madness, Snow White and the Huntsman, Luca, Godzilla, The Suicide Squad, The Lord of the Rings, Harry Potter,

Film & TV Genres
Data Segment
-
15.7M
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TV and Streaming > American Horror Story
Reach TV Households that have likely watched American Horror Story
What's included?

TV & Streaming Show
Data Segment
-
3.2M
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Actors > Kevin Hart
Reach TV Households that have likely watched movie titles or television programming starring Kevin Hart
What's included?

Jumanji, Me Time, Ride Along, The Upside, Get Hard, Night School, Fatherhood, Soul Plane, Secret Life Of Pets, Laugh Out Loud, LOL Network,

Actors
Data Segment
-
23.6M
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Film and TV Genres > Drama/Scripted TV Shows > Political Thrillers
Reach TV households that have likely watched political thrillers (FScandal, Homeland, Designated Survivor, etc.)
What's included?

The Americans, Madam Secretary, Tyrant, The Good Wife, State of Affairs, Designated Survivor, House of Cards, Suits, Veep

Film & TV Genres
Data Segment
-
11.1M
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Film and TV Genres > Comedy Movies
Reach TV households that have likely watched comedy movie titles.
What's included?

Coming 2 America, 50 First Dates, Billy Madison, Grown Ups, Four Christmases, Bad Moms, Horrible Bosses, Game Night, Identity Thief, Happy Gilmore, Deadpool, This Is the End, Pitch Perfect, Jungle Cruise, Superbad, The Wedding Singer, Bad Boys for Life, The Hangover, Bridesmaid, Wedding Crashers, Elf, Home Alone 2: Lost in New York, The Other Guys,

Film & TV Genres
Data Segment
-
28.1M
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Film and TV Genres > Wedding TV Shows
Reach TV households that have likely watched wedding TV shows (Say Yes to the Dress, Bridezillas, A Wedding Story, Amazing Wedding Cakes, Four Weddings, etc.).
What's included?

Say Yes to the Dress, Bridezillas, A Wedding Story, Amazing Wedding Cakes, Four Weddings, I Found The Gown, Married at First Sight, Don't Tell the Bride, 90 Day Fiance,

Film & TV Genres
Data Segment
-
17.9M
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Network > Discovery Channel
Reach TV households that have likely watched the Discovery Channel network.
What's included?

Network
Data Segment
-
22.6M
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Sports TV Enthusiasts > Boxing TV Viewers
Reach TV households that have likely watched televised boxing fights
What's included?

Sports TV Enthusiasts
Data Segment
-
14.7M
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TV and Streaming > Law & Order: Special Victims Unit
Reach TV Households that have likely watched Law & Order: Special Victims Unit
What's included?

TV & Streaming Show
Data Segment
-
39.4M
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TV and Streaming > The Walking Dead
Reach TV households that have likely watched The Walking Dead
What's included?

TV & Streaming Show
Data Segment
-
17.2M
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Film and TV Genres > Family Movies
Reach TV households that have likely watched family movie titles.
What's included?

Annie Live!,Elf,Encanto,A Christmas Story,Home Alone,National Lampoon's Christmas Vacation,Home Alone 2: Lost in New York,Harry Potter and the Goblet of Fire,Shrek,Cinderella,Dr. Seuss' How the Grinch Stole Christmas,Hocus Pocus,Shrek 2,Harry Potter and the Chamber of Secrets,Harry Potter and the Sorcerer's Stone,Back to the Future,Harry Potter and the Prisoner of Azkaban,Despicable Me 2,Despicable Me,The Great Outdoors,Jumanji: Welcome to the Jungle,Jungle Cruise,Harry Potter and the Order of the Phoenix,Mrs. Doubtfire,Harry Potter and the Half-Blood Prince,The Goonies,The Nightmare Before Christmas,Matilda,Space Jam: A New Legacy,Raya and The Last Dragon,

Film & TV Genres
Data Segment
-
20.1M
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Sports TV Enthusiasts > Fight Night TV Viewers
Reach TV households that have likely watched UFC, MMA, Boxing, or WWE programming (no PPV)
What's included?

Sports TV Enthusiasts
Data Segment
-
12.2M
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