Weekly Wrap

MAR 10 - 16, 2026

Ad-supported tiers are winning the volume game

Ad-supported tiers are winning the volume game

Ad-supported tiers are winning the volume game

Ad-supported streaming tiers grew 22% this quarter while premium tiers stayed flat. The value equation has flipped.

Streaming

2026

‹ Family viewing made a quiet return

Streaming crosses a quiet threshold ›

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