Samba TV named #12 on Business Insider’s list of “19 Most Interesting Ad Tech Upstarts of 2017”
San Francisco, August 17, 2017 – Many industry prognosticators are declaring that Ad Tech has entered a downturn, but there’s still ample room for innovators and unique technology providers to continue on a path of growth. This week Business Insider released its ranking of The 19 most interesting ad-tech upstarts of 2017, which includes Samba TV among a leading group of tech and media companies such as MediaMath, Roku, AppNexus and The Washington Post.
Samba TV landed at #12 on the distinguished list and was highlighted as being “backed by traditional TV incumbents”, which reinforces our industry position as a primary source for essential TV insights, and a solution to help agencies and brands bridge the gap between digital and TV.
Early Samba TV investor Mark Cuban was mentioned alongside other investment partners such as IPG, Time Warner and A+E Networks. These are important to note as an indicator of the confidence Samba TV is generating within major agency holding companies and traditional media heavyweights. According to Business Insider, Samba TV is positioned to become the “arbiter of truth” as TV viewership shifts rapidly.
Recognizing the major shift in viewership our industry is facing, along with the growing fragmentation of audiences, is another signal that Samba TV is poised to continue innovating and providing key viewership data and insights for our clients.
The result? More than 5,700% growth since 2014 as more agencies and brands look to Samba as the industry’s leader in TV audiences and attribution.
We’re honored to be recognized for the hard work and dedication that comes from our team every day, and this is another vote of confidence from the industry which bolsters our momentum in 2017 following the Disney Accelerator partnership and Series B round of funding.
Visit Samba.tv for more information on our technology and TV measurement/insights solutions.