Adotas: Ready To Knock TV Off Its Pedestal? Join The Club

  Ultimately, the “second screen” bridge will allow us to better measure the effectiveness of marketing investments. A key factor in achieving a high return on investment will be the ability to provide real-time information about the behavior of TV viewers. This paves the road for direct-response, tailored advertisements Adotas

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Twice: Samba TV Adds Toshiba TVs To Vendor Team

  Generally, we’ve found that the smart TV hasn’t been as exciting as it could be, because it is a completely separate world from traditional TV,” Ashwin Navin, Samba TV CEO and founder, told TWICE. “So what we are trying to do is weave TV and interactivity together in a way that makes for a…

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Samba TV’s Interactive Platform on Toshiba Smart TVs

By instantly synchronizing TVs with tablets, smartphones or PCs, Samba TV provides Toshiba viewers with a seamless, multiscreen TV experience January 06, 2014 11:00 AM Eastern Standard Time 2014 International CES SAN FRANCISCO — Samba TV, the leading developer of Interactive TV software, today announced that its technology will be integrated into Toshiba Smart TVs,…

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Flingo is now Samba TV, Launches New Brand and Website

Unveiled at Advertising Week’s AWE event, name change and website reflect new features and advertising capabilities. San Francisco, Calif. – September 23, 2013 – Flingo, a leading publisher of Smart TV apps and Smart TV advertising, today unveiled its new company name and website, Samba TV located at www.samba.tv. The re-brand reflects the company’s growth…

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Samba Welcomes Google’s Former Head of AdMob Ad Operations Jackson Huynh as Chief Operating Officer

Leveraging 14 Years of Experience in Large Scale Advertising Operations, Mr. Huynh Will Direct the Global Expansion of Samba’s TV Ads Platform, Increasing the Value of TV Programming Across All Screens Samba (www.samba.tv), a leading Interactive TV company, today announced online advertising veteran, Jackson Huynh, as its Chief Operating Officer. At Samba, Mr. Huynh will…

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Wired: Flingo’s Epic Suite of Apps Lands on TiVo

By working with Flingo, TiVo can offer streaming options beyond current apps, including the mandatory Netflix and Amazon Instant Video. “People are demanding access to online streaming content from the comfort of their own living room, and TiVo’s offerings has evolved to support that demand,” Tara Maitra, SVP and general manager of content and media…

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The Wrap: TiVo Partners with Flingo, Adding Apps from Showtime, TMZ

People are demanding access to online streaming content from the comfort of their own living room, and TiVo’s offerings has evolved to support that demand,” Tara Maitra, SVP and general manager of content & media sales at TiVo, said in a statement Thursday announcing the deal. “Flingo’s platform and wide range of apps makes it…

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