The Iowa Republican Debate

On January 28, Republicans held their seventh debate. The debate was held in Iowa and moderated by Fox News. Donald Trump abstained from the debate and held his own nationally televised rally. Samba TV analyzed viewership of the debate and produced these findings. While the first two debates debuted to strong ratings, the Iowa debate…

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Citi Case Study with Christine DiLandro and Ashwin Navin

  TV and Digital media need not be at odds with each other. When combined, they create a synergistic and incremental effect. Join Citi’s SVP of Media and Samba TV’s CEO to learn more about the future of TV addressability and how some marketers are finding efficiency and results in combining TV and Digital.

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Samba TV acquires Filmaster, boosting its capabilities in Artificial Intelligence

Samba TV acquires Filmaster, boosting its capabilities in Artificial Intelligence, Content Recommendations and Marketing Automation Acquisition officially places Samba TV in the European Market. San Francisco – June 15, 2015 – Samba TV, the world’s leading provider of Smart TV applications, has completed its acquisition of Warsaw-based startup Filmaster. Backed by German VC HackFwd, and…

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Interpublic to Buy Minority Stake in Samba TV

“The Interpublic Group of Companies is buying a minority stake in Samba TV, a start-up that provides television analytics, part of the advertising giant’s effort to understand how consumers are watching television.” Read more in New York Times article.

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The Pulse of TV. Visualized.

We’ve all been there. Obsessively surfing through the channel guide looking for something good to watch, and you finally find something only to realize you’re just a bit too late. Instead of tuning into the game after the touchdown, imagine if you could easily tune-into the most exciting moments on live television as they’re happening.…

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