Samba TV acquires Filmaster, boosting its capabilities in Artificial Intelligence

Acquisition officially places Samba TV in the European Market. San Francisco – June 15, 2015 – Samba TV, the world’s leading provider of Smart TV applications, has completed its acquisition of Warsaw-based startup Filmaster. Backed by German VC HackFwd, and HardGamma Ventures, Filmaster is a software company specializing in recommendation engines built on its own…

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Interpublic to Buy Minority Stake in Samba TV

“The Interpublic Group of Companies is buying a minority stake in Samba TV, a start-up that provides television analytics, part of the advertising giant’s effort to understand how consumers are watching television.” Read more in New York Times article.

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The Pulse of TV. Visualized.

We’ve all been there. Obsessively surfing through the channel guide looking for something good to watch, and you finally find something only to realize you’re just a bit too late. Instead of tuning into the game after the touchdown, imagine if you could easily tune-into the most exciting moments on live television as they’re happening.…

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BrightLine and Samba TV Partner to Provide In-App Rich Media Advertising in Connected TVs

NEW YORK — BrightLine, the leading provider of rich media advertising solutions on TV, has partnered with Samba TV, the leading publisher of Smart TV apps and multiscreen advertising, to deliver rich interactive advertising across 70+ connected TV apps in over 118 countries and 30 MM screens. BrightLine and Samba TV integrated BrightLine’s best-in-class interactive…

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Adotas: Ready To Knock TV Off Its Pedestal? Join The Club

  Ultimately, the “second screen” bridge will allow us to better measure the effectiveness of marketing investments. A key factor in achieving a high return on investment will be the ability to provide real-time information about the behavior of TV viewers. This paves the road for direct-response, tailored advertisements Adotas

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Twice: Samba TV Adds Toshiba TVs To Vendor Team

  Generally, we’ve found that the smart TV hasn’t been as exciting as it could be, because it is a completely separate world from traditional TV,” Ashwin Navin, Samba TV CEO and founder, told TWICE. “So what we are trying to do is weave TV and interactivity together in a way that makes for a…

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