Blogs and Media

In this article by Sarah Sluis from ‪#‎AdExchanger‬, Samba TV CEO Ashwin Navin discusses the shift from demographic buying to index buying.‪#‎SambaTV‬ ‪#‎SmarterTV‬

Check out this article from MediaMath featuring Samba TV Co-founder Ashwin Navin. In it he discusses how Samba TV is helping brands rethink their approach to audience engagement across television and digital.

Did you see our research in this AP story? While HBO drew a record audience of 8.9 million for the sixth season finale of the fantasy series “Game of Thrones,” viewership more than doubles, and gets close to tripling, once time-shifting is taken into account.    

The power of digital marketing enables properties like the NFL Network to utilize technology to identify fans and target them with specific call-to-action ads. In this interview NFL Marketing Director Alia Tabet discusses how Samba TV has helped the NFL bridge the gap between digital and tune-in.

The NBA Finals delivered record ratings on ABC for Sunday night’s impressive Game 7 win by the Cleveland Cavaliers, capping an NBA playoffs that also saw increased interest from advertisers. Our research team discovered viewership for Golden State’s first-round series versus Houston was 10 percent higher than Cleveland’s opening series versus Detroit. For our full…

Advertisers are getting creative to make sure their brands remain front and center on TV. CEO Ashwin Navin in the LA Times, Hulu’s delicate dance with advertisers and consumers.

Real-time viewership data combined with custom campaign research will enable media agency clients to more efficiently optimize integrated television and digital campaigns  San Francisco, May 16th – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced a preferred partnership with MullenLowe Mediahub, a full-service media agency, that will provide…

Listen to Samba TV CEO Ashwin Navin discuss ‘in season stacking rights’ and why there is a lot of negotiating and conflict during this TV season with Sabri Ben-Achour on Marketplace.

Leading provider of real-time TV analytics to expand from San Francisco base with a facility in Incline Village, Nevada San Francisco, April 28th – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced that it is opening an office in Incline Village, Nevada. The office opening will help the company…

Serena Satyasai & Andy Kemp Join Samba TV As  VP of Marketing and Regional VP of Sales SAN FRANCISCO – April 19, 2016 – Samba TV, the leader in real-time TV analytics, today announced Serena Satyasai as its first VP of Marketing and Andy Kemp as Regional VP of Sales. With the additions of Satyasai…