The Late Night Wars Continue Samba Research Nearly a year and seven months after its debut, “The Nightly Show With Larry Wilmore” is dead. While some have speculated the show failed because it lost more than half the audience it inherited from the Colbert Report, Samba TV research shows networks have struggled to satiate audiences with…
3 Tips For New Media Planners : Plan Your Media Like a Pro By Jen Wang, As media planners, you must represent your clients and get them the best deal, but you also have to consider the best way to maximize their campaign results. As a former media planner, I know how hard it is to…
The Fall TV season used to be the major event for broadcasters but now its a digital viewing event accessed on a very personal time frame. Samba TV CEO and co-founder Ashwin Navin, discussed the new shift in digital viewing trends in the latest WSJ Podcast. Check it out at http://on.wsj.com/2bd5gxp
Samba TV Names Ackerman Chief Revenue Officer AOL’s SVP of Programmatic TV joins the leading provider of cross platform media and measurement, shaping the future of TV, digital and programmatic advertising San Francisco, August 15 – Samba TV, the leading provider of real-time, audience driven advertising and analytics, today announced that Dan Ackerman has been…
In this article by Sarah Sluis from #AdExchanger, Samba TV CEO Ashwin Navin discusses the shift from demographic buying to index buying.#SambaTV #SmarterTV
Check out this article from MediaMath featuring Samba TV Co-founder Ashwin Navin. In it he discusses how Samba TV is helping brands rethink their approach to audience engagement across television and digital.
Did you see our research in this AP story? While HBO drew a record audience of 8.9 million for the sixth season finale of the fantasy series “Game of Thrones,” viewership more than doubles, and gets close to tripling, once time-shifting is taken into account.
The power of digital marketing enables properties like the NFL Network to utilize technology to identify fans and target them with specific call-to-action ads. In this interview NFL Marketing Director Alia Tabet discusses how Samba TV has helped the NFL bridge the gap between digital and tune-in.
The NBA Finals delivered record ratings on ABC for Sunday night’s impressive Game 7 win by the Cleveland Cavaliers, capping an NBA playoffs that also saw increased interest from advertisers. Our research team discovered viewership for Golden State’s first-round series versus Houston was 10 percent higher than Cleveland’s opening series versus Detroit. For our full…
Advertisers are getting creative to make sure their brands remain front and center on TV. CEO Ashwin Navin in the LA Times, Hulu’s delicate dance with advertisers and consumers.
