Golden State’s first-round series versus Houston was 10 percent higher than Cleveland’s opening series

The NBA Finals delivered record ratings on ABC for Sunday night’s impressive Game 7 win by the Cleveland Cavaliers, capping an NBA playoffs that also saw increased interest from advertisers. Our research team discovered viewership for Golden State’s first-round series versus Houston was 10 percent higher than Cleveland’s opening series versus Detroit. For our full…

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Samba TV Partners with MullenLowe Mediahub to Offer New Insights Into Cross-Platform Media Planning and Buying

Real-time viewership data combined with custom campaign research will enable media agency clients to more efficiently optimize integrated television and digital campaigns  San Francisco, May 16th – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced a preferred partnership with MullenLowe Mediahub, a full-service media agency, that will provide…

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Samba TV To Open Nevada Office

Leading provider of real-time TV analytics to expand from San Francisco base with a facility in Incline Village, Nevada San Francisco, April 28th – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced that it is opening an office in Incline Village, Nevada. The office opening will help the company…

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