Samba TV Partners with MullenLowe Mediahub to Offer New Insights Into Cross-Platform Media Planning and Buying

Real-time viewership data combined with custom campaign research will enable media agency clients to more efficiently optimize integrated television and digital campaigns  San Francisco, May 16th – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced a preferred partnership with MullenLowe Mediahub, a full-service media agency, that will provide…

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Samba TV To Open Nevada Office

Leading provider of real-time TV analytics to expand from San Francisco base with a facility in Incline Village, Nevada San Francisco, April 28th – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced that it is opening an office in Incline Village, Nevada. The office opening will help the company…

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The Iowa Republican Debate

On January 28, Republicans held their seventh debate. The debate was held in Iowa and moderated by Fox News. Donald Trump abstained from the debate and held his own nationally televised rally. Samba TV analyzed viewership of the debate and produced these findings. While the first two debates debuted to strong ratings, the Iowa debate…

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Citi Case Study with Christine DiLandro and Ashwin Navin

  TV and Digital media need not be at odds with each other. When combined, they create a synergistic and incremental effect. Join Citi’s SVP of Media and Samba TV’s CEO to learn more about the future of TV addressability and how some marketers are finding efficiency and results in combining TV and Digital.

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