Samba TV Launches TV-to-Digital Sync Platform in Europe Empowering Brands to Measure and Extend TV Advertising in Real Time

Real Time Cross-Platform Media and Analytics Company Opens European HQ in London and Names Sky Executive Hitesh Bhatt Head of EMEA Sales San Francisco, September 12, 2016 – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced the launch of its Sync and Retarget digital ad buying platform for…

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MediaPost: The Secrets of Ad Avoidance

It’s an exciting time to be involved with the data coming in across many TV/video platforms. But, “the challenges are obvious,” says Ashwin Navin, CEO and co-founder, Samba TV. “Audiences are dividing their attention by screens. Right now, 25% of the viewership for prime-time TV shows is occurring outside of the TV. It was reported…

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Samba TV Partners with MediaMath to Offer Programmatic Segmenting and Retargeting of TV Audiences

Behavioral and purchase data paired with real-time viewership will enable brands to develop highly integrated television and digital campaigns San Francisco, September 6, 2016 – Samba TV, the leading provider of real-time audience driven advertising and analytics, today announced it has been selected as the first smart TV data provider to MediaMath, a global technology company,…

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Bloomberg Radio: Navin on Changing TV Viewership Landscape

Advertisers now have an opportunity to reach the consumer across all screens… All of the data suggests that younger demographics aren’t going to be bound to the TV schedule. Their prime time is defined entirely by themselves so they want to be able to schedule TV on their own terms, on their own devices, in…

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Samba TV Partners with Extreme Reach

Extreme Reach’s Video Asset API Helps Streamline Samba TV’s Creative Workflow and Set Stage for Future of Programmatic TV Extreme Reach Partners with Samba TV to Seamlessly Connect Ad Content with Deeper analytics and TV Ad Effectiveness New York, NY —August 26, 2016 — Extreme Reach, the enterprise cloud platform that powers the start-to-finish workflow for brand…

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The Late Night Wars Saga : Part 1

The Late Night Wars Continue Samba Research Nearly a year and seven months after its debut, “The Nightly Show With Larry Wilmore” is dead. While some have speculated the show failed because it lost more than half the audience it inherited from the Colbert Report, Samba TV research shows networks have struggled to satiate audiences with…

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3 Tips For New Media Planners

3 Tips For New Media Planners : Plan Your Media Like a Pro By Jen Wang, As media planners, you must represent your clients and get them the best deal, but you also have to consider the best way to maximize their campaign results. As a former media planner, I know how hard it is to…

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What Do Digital Trends Mean for the New TV Season?

The Fall TV season used to be the major event for broadcasters but now its a digital viewing event accessed on a very personal time frame. Samba TV CEO and co-founder Ashwin Navin, discussed the new shift in digital viewing trends in the latest WSJ Podcast. Check it out at  http://on.wsj.com/2bd5gxp

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Dan Ackerman Joins Samba TV as CRO

Samba TV Names Ackerman Chief Revenue Officer AOL’s SVP of Programmatic TV joins the leading provider of cross platform media and measurement, shaping the future of TV, digital and programmatic advertising San Francisco, August 15 – Samba TV, the leading provider of real-time, audience driven advertising and analytics, today announced that Dan Ackerman has been…

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