Sr. Demand Generation Manager
POSTED: August 10, 2020
We are seeking a dynamic B2B Demand Generation Manager to join our team and help drive sales revenue. The right person is an ABM-savvy performance marketing guru who has a proven record of helping a sales team exceed quota. This is an outstanding opportunity for a self-starter to build a demand generation program from the ground up!
- Develop strategy and execute on demand generation campaigns that bring in quality sales leads
- Drive awareness, consideration and purchase intent across multiple channels including SEO, SEM, retargeting, display ads, email, ABM, and events.
- Work with team members in Sales and other teams to define the right customer segments to target.
- Develop Key Performance Indicators and processes to monitor and optimize campaigns and programs.
- Assist in content development to map the right content to each stage of the customer journey for each buyer persona.
- Connect with marketing, executive staff, and sales management on an ongoing basis regarding performance results for new and nurtured leads.
- Work closely with Business Operations team to improve processes for leads flowing to the Sales organization, including optimizing marketing automation tools such as Hubspot.
- We’re looking for someone with 4+ years of experience in demand/lead generation, and has at minimum a Bachelor’s Degree
- Comfortable ideating and executing new-user acquisition initiatives, and wearing many hats
- Experience running demand/lead gen campaigns, using digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
- Experience with Google Analytics and Google Tag Manager
- Strong project management skills, as well as problem-solving ability
- Added bonus if familiar with Hubspot, or other marketing automation tools