Sr. Demand Generation Manager

POSTED: August 10, 2020

Location: San Francisco, CA
At Samba TV, we are on a mission to fundamentally change television viewing for everyone. We are doing this by leveraging our data to enable advertisers to engage and measure TV viewers across all their devices. We have an amazing story with a unique perspective formed by innovative technology.

We are seeking a dynamic B2B Demand Generation Manager to join our team and help drive sales revenue. The right person is an ABM-savvy performance marketing guru who has a proven record of helping a sales team exceed quota. This is an outstanding opportunity for a self-starter to build a demand generation program from the ground up!

Responsibilities 

  • Develop strategy and execute on demand generation campaigns that bring in quality sales leads
  • Drive awareness, consideration and purchase intent across multiple channels including SEO, SEM, retargeting, display ads, email, ABM, and events.
  • Work with team members in Sales and other teams to define the right customer segments to target.
  • Develop Key Performance Indicators and processes to monitor and optimize campaigns and programs.
  • Assist in content development to map the right content to each stage of the customer journey for each buyer persona.
  • Connect with marketing, executive staff, and sales management on an ongoing basis regarding performance results for new and nurtured leads.
  • Work closely with Business Operations team to improve processes for leads flowing to the Sales organization, including optimizing marketing automation tools such as Hubspot. 

Qualifications

  • We’re looking for someone with 4+ years of experience in demand/lead generation, and has at minimum a Bachelor’s Degree 
  • Comfortable ideating and executing new-user acquisition initiatives, and wearing many hats
  • Experience running demand/lead gen campaigns, using digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
  • Experience with Google Analytics and Google Tag Manager 
  • Strong project management skills, as well as problem-solving ability
  • Added bonus if familiar with Hubspot, or other marketing automation tools