Broadcasters

ANALYTICS FOR BROADCASTERS

Maximize the reach of your tune-in campaigns

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The insights we get from Samba help us spot audience overlap — so if we air a promo on FYI, or on a particular series on A&E, we can feel sure it will drive viewers to our show.

LEE BOYKOFF
SVP DIGITAL ANALYTICS & CRM, A&E

Find your customers’
favorite shows with
Audience Discovery

Plan across TV and digital with Samba TV’s Audience Discovery.

We watch the viewing habits of people you reach with your website or digital campaign and identify their favorite TV shows, networks, and dayparts.

Measure your tune-in strategy with
Verified Tune-in Rate

Samba TV’s Verified Tune-in Rate (VTR) study tracks exposure
to all tune-in ads (linear and digital) and analyzes the
viewership of people exposed to each

Get a complete view of your campaign
with Total Reach & Frequency

Total Reach and Frequency is the first solution to combine and
de-duplicate TV, digital and mobile exposure to report your
entire media campaign in one holistic view.

The largest cross-platform panel in the industry
The largest cross-platform panel in the industry

300x larger than
Nielsen Fusion panel

3M Homes

1:1 TV to digital
match