Mobile display

Ad Unit
Mobile – Standard
Ad Size
320×50, 300×250
Max File Size (Initial Load)
30K
Max File Size (Subsequent/Polite Load/Expanded)
n/a
Max File Size (User Initiated Load)
n/a
File formats
JPG, PNG, GIF, HTML 5
Expanded Dimensions
Not Expandable
Expanded Initation
Not Expandable
Expanded Direction
Not Expandable
Close Button Requirements
n/a
Max Video Length
No Video
Video Initiation
No Video
Audio Initiation
n/a
Delivery Method
Javascript, Iframe, Standard, HTML accepted
3rd Party Tracking? (Y/N)
Y
3rd Party Serving Type (Full Tag, CC, 1×1)
Full Tag

Tablet display

Ad Unit
Tablet – Standard
Ad Size
728×90, 300×250
Max File Size (Initial Load)
30K
Max File Size (Subsequent/Polite Load/Expanded)
n/a
Max File Size (User Initiated Load)
n/a
File formats
JPG, PNG, GIF, HTML 5
Expanded Dimensions
Depends on 3P Product Spec
Expanded Initation
User-initiated on tap/click
Expanded Direction
Auto detect
Close Button Requirements
n/a
Max Video Length
No Video
Video Initiation
No Video
Audio Initiation
n/a
Delivery Method
Javascript, Iframe, Standard, HTML accepted
3rd Party Tracking? (Y/N)
Y
3rd Party Serving Type (Full Tag, CC, 1×1)
Full Tag

PC display

Ad Unit
In Page Display Ads
Ad Size
728×90, 300×250, 160×600
Max File Size (Initial Load)
50K
Max File Size (Subsequent/Polite Load/Expanded)
80K
Max File Size (User Initiated Load)
1MB
File formats
SWF for Flash ads, JPG or GIF for image ads, 3rd party tags for RM
Max Flash Version
9
Backup GIF Size
30K
Expanded Dimensions for 3rd Party
728×315, 600×250, 600×600
Expand Initiation
User initiated on click or hot-spot
Expansion Direction
Auto detect
Close Button Requirements
“Close X” required on expanded panel and “Expand” on collapsed panel; Font = 8pt (11px) – 16pt (21px)
Number of Panels
1 base & 1 expanded
Animation Length
15s
Looping
3 loops
Max Video Length
30s
Video Initiation
Must be user initiated and include Play, Pause, Mute functions
Frame Rate
Default 18 FPS. Maximum 24 FPS.
Audio Initiation
Muted by default, user initiated on click
Hot Spot Restriction
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1 second
Border, Labeling Requirements
Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
Actionscript Version
2.0, 3.0
Delivery Method
Javascript, Iframe, Standard, HTML accepted
3rd Party Tracking? (Y/N)
Y
3rd Party Serving Type (Full Tag, CC, 1×1)
Full Tag