The pulse of televison

Samba knows TV. Looking for an incredible show to watch? Ready to share your great TV or digital ads with the right audience? We’re here for you.
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The future of TV is Samba

The future of TV is Samba

The world’s biggest source for TV data

The world’s best source of TV viewership insights

Thanks to the biggest cross-platform TV viewership panel in the world, we use what we learn to bring you the actors, shows and brands we think you’ll love.

Comprehensive and diverse

Samba has integrated TV data from multiple sources -- from smart TVs to set-top boxes to TV apps -- to help advertisers and broadcasters understand the TV viewership habits of the modern consumer.